17 Rosso takes its name from a uniquely Florentine tradition. In Florence, red house numbers—or rosso—indicate commercial premises, while black numbers are reserved for private residences. If you wish to visit Roberto Ugolini’s workshop on Via dei Michelozzi, simply asking for number 17 may lead you to the wrong address. To find the master shoemaker, you must ask for 17 Rosso.

Once this charming Florentine peculiarity is mastered, you arrive at an unassuming workshop nestled between an osteria and a café. Behind its modest doors lies a world of traditional craftsmanship, where the finest materials and artistic ingenuity are united by a passion for the exceptional.

Roberto Ugolini has become one of the most celebrated bespoke shoemakers of his generation, admired around the world for his uncompromising quality and unmistakably Italian sense of style. 17 Rosso pays tribute to this heritage of craftsmanship, elegance, and individuality.

The Fragrance

From the very first spray, it is clear that 17 Rosso is a rich and captivating creation. A luscious white peach accord bursts forth, accompanied by the suede-like spice of saffron, the cool freshness of mint, and the green nuances of raspberry leaves. The opening is vibrant, distinctive, and immediately memorable, creating the impression of something truly unique.

The heart unfolds into a sophisticated fruity-floral composition. The creamy, almost banana-like richness of ylang-ylang is paired with the elegance of Damask rose, while pink pepper and peony introduce freshness and subtle spice. Nasturtium adds an unexpected peppery floral nuance, giving the fragrance an intriguing and contemporary character.

As the scent settles, a warm and refined base emerges. Leather-like styrax, soft ambrette seed, woody amyris, earthy vetiver, and smooth cedarwood create a balsamic, musky foundation that lingers beautifully on the skin. Rich yet perfectly balanced, the base provides depth, sophistication, and lasting elegance.

The result is a fragrance that mirrors Roberto Ugolini’s creations: distinctive, artisanal, and effortlessly stylish.

TOP NOTES
Mint, Saffron, Cananga, White Peach, Raspberry Leaves

HEART NOTES
Damask Rose, Pink Pepper, Peony, Nasturtium

BASE NOTES
Styrax, Ambrette Seed, Amyris, Vetiver, Cedarwood